Were you taught since early childhood that “it’s not polite to toot your own horn?” Most of us were. Our parents, teachers, and charm school instructors probably drilled that into us, maybe using different words with the same impact. Does “no one likes a braggart” ring a bell?
Problem is, those antiquated adages don’t quite translate to the world of business. In a fast-paced, wired society, where yesterday’s commercial is, well, yesterday, you’d better have someone tooting your horn if you expect to be noticed!
