HornBlowers.Biz

Morning drive time radio. Your local competition is being interviewed. Your face scrunges into an unattractive grimace.  (Be careful, it might stick that way.) “Why does she always get the press?” you think audibly. “Why don’t they ever call me?”

Sunday paper, front page of the business section, above the fold, you see the expert quote and then his name. “I spend half my time cleaning up his mistakes,” you rail, scaring your dog away from under the table. “Why are they quoting him? It’s two year old information anyway. It’s not even right!”

The annual conference brochure arrives. You scan the breakout sessions. Hey, you know these people! You see them all the time. They’re not superheros. Why were they asked to present? Why weren’t you asked?

It’s called Credibility Marketing.  At HornBlowers, we know how to make it happen. When you let US toot your horn, suddenly YOU will be the person quoted, heard, seen and reported on.

You may get new clients. You may be more successful. Check us out!

“Before you build a better mousetrap, it helps to know if there are any mice out there.” Yogi Berra

Tamara Simpson, our Talent Manager, excels in sniffing out the mice. Tamara not only knows who has problems with mice, she knows where they congregate and what they read!

Her awareness of who meets at various groups and associations, what kind of issues interest them, and whether they want to be educated, entertained, or both, helps our speaking clients craft the right mousetraps for the right audience.

She is so good at what she does, Critter Catchers has tried to hire her away from us.

“Build a better mousetrap and the world will make a beaten path to your door.”  Ralph Waldo Emerson (loose translation)

 Hold on, Ralphie! If they don’t know you’ve built it, if they don’t know how it could help them, if they don’t know its value, it’s unrealistic to expect them to find you. 

With respect and fairness to Mr. E, his contemporaries had fewer distractions than the average consumer today. CNN was light-years away. In fact, when someone DID build a better mousetrap, the town crier likely let everyone know. It was news.

Fast forward to today. Even a loudly broadcast message about a service or product has tremendous audio and visual competition. An individual business person needs an affordable, practical way to let people know about the new mousetrap.

We can help.

Clients. (Admit it, you thought we were going to say “plastics”.)

The difference between business success and business failure hinges on one word: clients.  If you have clients you have a business. If not . . .

Clients today are sophisticated. They want to know someone before doing business with them. They want to be able to judge character as well as expertise, especially in fields where there are several folks offering the same kind of work.

Clients today are wired. They are likely to Google what they need (plumber in Lawrenceville) as a first step.

But clients are not suckers. Finding that plumber in Lawrenceville on Google is not enough. It’s merely an introduction to that plumber, from whence they will do further research before picking up that iPhone to call.

If you are a plumber in Lawrenceville who also has some on-line articles published that highlight your knowledge, perhaps regarding sources of bathtub leaks, your credibility grows as that client skims the brief, easy-to-read reports.

We can help you get found through article marketing. Ask us how.

Need something done? Ask a a busy person.
Doesn’t that make us think we should be able to do it all?

How about this one: A penny saved is a penny earned. Does it make us think we shouldn’t ask for help?

It can be hard to shake deeply instilled beliefs, even antiquated maxims that once spoke truths. But if you want to have time to enjoy what you do best, as you are growing your business,  you simply need to outsource some of your tasks.

HornBlowers offers a menu of services that lets our clients, typically professionals or solopreneurs, decide which tasks can be outsourced. Many of these are administratively time-consuming, such as calling to confirm speaking gigs or mailing monthly resource sheets to news editors and reporters.

You are really good at what you do. We are good at what we do. Let’s meet.