Clients. (Admit it, you thought we were going to say “plastics”.)
The difference between business success and business failure hinges on one word: clients. If you have clients you have a business. If not . . .
Clients today are sophisticated. They want to know someone before doing business with them. They want to be able to judge character as well as expertise, especially in fields where there are several folks offering the same kind of work.
Clients today are wired. They are likely to Google what they need (plumber in Lawrenceville) as a first step.
But clients are not suckers. Finding that plumber in Lawrenceville on Google is not enough. It’s merely an introduction to that plumber, from whence they will do further research before picking up that iPhone to call.
If you are a plumber in Lawrenceville who also has some on-line articles published that highlight your knowledge, perhaps regarding sources of bathtub leaks, your credibility grows as that client skims the brief, easy-to-read reports.
We can help you get found through article marketing. Ask us how.