“Build a better mousetrap and the world will make a beaten path to your door.” Ralph Waldo Emerson (loose translation)
Hold on, Ralphie! If they don’t know you’ve built it, if they don’t know how it could help them, if they don’t know its value, it’s unrealistic to expect them to find you.
With respect and fairness to Mr. E, his contemporaries had fewer distractions than the average consumer today. CNN was light-years away. In fact, when someone DID build a better mousetrap, the town crier likely let everyone know. It was news.
Fast forward to today. Even a loudly broadcast message about a service or product has tremendous audio and visual competition. An individual business person needs an affordable, practical way to let people know about the new mousetrap.
We can help.