Monthly Archives: August 2009
“May I Introduce Today’s Speaker . . . “
Speaker introductions are important. Really important. They can set the stage (pun intended) for the intent of the speaker. They can set the mood of the audience to prepare for the content. They can even help audience members decide whether … Continue reading
More People Need to Meet You
You are good at what you do. Really good. So good that there are movers and shakers who need to meet you. You are busy with your work. Really busy. So busy that you don’t have time to meet the … Continue reading
Establish Yourself as the Expert in Your Category
In the crowded, cluttered world of business, where look-alikes and copycats abound, it’s hard to get noticed. It’s expensive to get noticed. And it’s time-consuming to do the traditional activities to get noticed. The concept of “Credibility Marketing”, as outlined … Continue reading
Speakers: Be the Program Chair’s Favorite!
Want to be the favorite guest speaker of the entire, long year of a Program Chair or VP’s term? Easy! Come to speak armed with a complete typewritten Outro for the chair to read aloud as soon as you finish. At HornBlowers, … Continue reading
A Powerful Outro is Necessary
Positive Reinforcement is Powerful Audience members are distractable. Hearing a different voice repeat the name of the speaker they’ve just heard will further lock it in their mind. Same thing for hearing one or two key points repeated by another … Continue reading
Guest Speaker’s Outro: So What?
Think back to the last luncheon meeting you attended. Was there a guest speaker? Did you enjoy their talk? Good! Then what happened? Let me guess. The Program Chair took the microphone and said, “Thank you, Tony. Let’s give him … Continue reading