In the crowded, cluttered world of business, where look-alikes and copycats abound, it’s hard to get noticed. It’s expensive to get noticed. And it’s time-consuming to do the traditional activities to get noticed.
The concept of “Credibility Marketing”, as outlined in the book of the same name by Larry Chambers, is that prospects want the freedom to make their own selections.They do not want to be sold to. But when they encounter an expert who distinguishes him/herself, they are likely to initiate contact that can lead to business.
There are 4 Components of Credibility Marketing:
1. Speaking to Groups
2. Getting Published
3. Becoming a Source for News Media
4. Publishing Articles On-Line
We’d love to help you explore the possibilities – let us toot your horn for you!