Speaking engagements are an effective way to become known as an expert in your field. When the audience is a room full of your target prospects . . . it’s . . . “Credibility Marketing Live”!
We are often asked how to get speaking gigs. Besides the obvious answer (hire us), here are some basic steps to getting placed in unpaid gigs:
- Identify your ideal/target clients (keep in mind that specific is more profitable than general).
- Determine where those people meet regularly (civic clubs, professional associations, church groups, corporate lunch & learns).
- Compile a list of the associations and get the contact info for each program chair (or VP Programming).
- Contact them and tell them what topics you can speak on. (Send them a Speaking Options menu if you have one.)
- Get on the schedule!
If a program chair says they have no openings on the schedule, ask them to keep your info. Tell them you can be available to substitute if other speakers have to cancel. They will love you for that!
Speaking of love, our next post will give you more tips on how to spoil the program chair. Stay tuned!
