Q. I already have a website that explains my business. So why would I need to speak before groups?
A. Relax! No one “needs to speak”.
Speaking to groups of prospects is one path to developing relationships that can lead to business. We believe it’s a particularly effective way to become known as the expert in your field.
It’s not the only path, of course. Not every person likes speaking in public. It would be foolish to try to convince the unwilling to abandon their comfort zone and stand at a podium with a great big Rotary Club emblem on it!
The key to growing your business is meeting new people and building relationships with them. Joining close-contact networking groups or volunteering for causes that matter to you are some ways to meet people. Participating on LinkedIn is a fun way to see “who knows who” and to offer advice and answers, showcasing your expertise.
As people get to know you and like you, and understand your business, some will become customers. Others may become referral sources, even raving fans!
