Category Archives: Entrepreneurship
FAQ: Why Would Someone Want to Speak for Free?
Q: Why would someone accept an unpaid speaking engagement? A: Speaking is marketing. Speakers are credible experts. Speakers who are educational, informative and entertaining insure that audience members feel they’ve gained something. That makes them choose to do business with … Continue reading
Posted in Entrepreneurship, ROI, Speaking to groups
Tagged credibility marketing, expert, Speaking engagements
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Outsourcing: Orthodontist Gets It
I got braces when I was thirteen. Once a month, I would get dropped off at Doctor T’s office for an adjustment or repair. And sometimes a lecture about avoiding Good’n’Plenty candy. I was the only patient each time. Doctor … Continue reading