Category Archives: Speaking to groups
Expert Positioning: Does It Matter?
In a post entitled “The Tale of Two Men . . .”, marketing guru Jeff Walker writes: Positioning is creating an image or an identity in the minds of the people in your target market. It’s how you are viewed … Continue reading
FAQ: I Have a Website. Do I Still Need to Speak?
Q. I already have a website that explains my business. So why would I need to speak before groups? A. Relax! No one “needs to speak”. Speaking to groups of prospects is one path to developing relationships that can lead … Continue reading
FAQ: Why Would Someone Want to Speak for Free?
Q: Why would someone accept an unpaid speaking engagement? A: Speaking is marketing. Speakers are credible experts. Speakers who are educational, informative and entertaining insure that audience members feel they’ve gained something. That makes them choose to do business with … Continue reading
FAQ: Is HornBlowers a Speakers Bureau?
Q: Is HornBlowers a speakers bureau? A: A speakers bureau is an agency that acts as a broker to match professional (paid) speakers with clients who are looking for particular speaking topics, level of expertise and/or degree of celebrity. The … Continue reading
How to Spoil a Program Chair
Remember when Sarge asked for a volunteer to step forward, and everyone stepped back except for Beetle Bailey? That’s how I picture the Program Chair (or Program VP) at many associations – they were absent the day assignments were handed … Continue reading
How to Get Speaking Engagements
Speaking engagements are an effective way to become known as an expert in your field. When the audience is a room full of your target prospects . . . it’s . . . “Credibility Marketing Live”! We are often asked … Continue reading
Salmon or Cocktail Weinies?
Introductions set the mood for what is coming next. A well-planned introduction considers what your audience wants to get out of the experience, be it musical, technical or educational. Which guitarist would you rather listen to at a conference banquet? … Continue reading
Shortchanging the Stomach Butterflies
It’s difficult to keep introductions for Guest Speakers to a tolerable length. It’s hard to cover the basics in a brief yet compelling way. But a minute is all it should take. Think of an appetizer – just a taste before the … Continue reading
“May I Introduce Today’s Speaker . . . “
Speaker introductions are important. Really important. They can set the stage (pun intended) for the intent of the speaker. They can set the mood of the audience to prepare for the content. They can even help audience members decide whether … Continue reading