Category Archives: Uncategorized

In the crowded, cluttered world of business, where look-alikes and copycats abound, it’s hard to get noticed. It’s expensive to get noticed. And it’s time-consuming to do the traditional activities to get noticed. The concept of “Credibility Marketing”, as outlined … Continue reading →

Positive Reinforcement is Powerful Audience members are distractable. Hearing a different voice repeat the name of the speaker they’ve just heard will further lock it in their mind. Same thing for hearing one or two key points repeated by another … Continue reading →

“Build a better mousetrap and the world will make a beaten path to your door.”  Ralph Waldo Emerson (loose translation)  Hold on, Ralphie! If they don’t know you’ve built it, if they don’t know how it could help them, if … Continue reading →

Need something done? Ask a a busy person. Doesn’t that make us think we should be able to do it all? How about this one: A penny saved is a penny earned. Does it make us think we shouldn’t ask for … Continue reading →

Were you taught since early childhood that “it’s not polite to toot your own horn?” Most of us were. Our parents, teachers, and charm school instructors probably drilled that into us, maybe using different words with the same impact. Does “no … Continue reading →