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	<title>HornBlowers.Biz</title>
	<link>http://www.hornblowers.biz</link>
	<description>We Toot Your Horn</description>
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		<title>FAQ: I Have a Website. Do I Still Need to Speak?</title>
		<description><![CDATA[Q. I already have a website that explains my business. So why would I need to speak before groups? A.  Relax! No one &#8220;needs to speak&#8221;. Speaking to groups of prospects is one path to developing relationships that can lead to business.  We believe it&#8217;s a particularly effective way to become known as the expert [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/06/faq-i-have-a-website-do-i-still-need-to-speak/</link>
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		<title>FAQ: Why Would Someone Want to Speak for Free?</title>
		<description><![CDATA[Q:  Why would someone accept an unpaid speaking engagement? A:  Speaking is marketing.  Speakers are credible experts.  Speakers who are educational, informative and entertaining insure that audience members feel they&#8217;ve gained something. That makes them choose to do business with &#8212; or ask for information from &#8212; the guest speaker. Expert speakers &#8220;monetize&#8221; their time [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/05/faq-why-would-someone-want-to-speak-for-free/</link>
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		<title>FAQ: Is HornBlowers a Speakers Bureau?</title>
		<description><![CDATA[Q: Is HornBlowers a speakers bureau? A: A speakers bureau is an agency that acts as a broker to match professional (paid) speakers with clients who are looking for particular speaking topics, level of expertise and/or degree of celebrity. The client (corporate event planners, convention agencies, promoters) typically pays the speakers bureau, which deducts its [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/04/faq-is-hornblowers-a-speakers-bureau/</link>
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		<title>How to Spoil a Program Chair</title>
		<description><![CDATA[Remember when Sarge asked for a volunteer to step forward, and everyone stepped back except for Beetle Bailey? That&#8217;s how I picture the Program Chair (or Program VP) at many associations &#8211; they were absent the day assignments were handed out. Most folks who book unpaid speakers at regular meetings are volunteers. And most of [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/04/how-to-spoil-a-program-chair/</link>
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		<title>How to Get Speaking Engagements</title>
		<description><![CDATA[Speaking engagements are an effective way to become known as an expert in your field.  When the audience is a room full of your target prospects . . . it&#8217;s . . . &#8220;Credibility Marketing Live&#8221;! We are often asked how to get speaking gigs.  Besides the obvious answer (hire us), here are some basic [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/04/how-to-get-speaking-engagements/</link>
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		<title>&#8220;He Sucks At Taboo&#8221; (or, Watch His Face!)</title>
		<description><![CDATA[Face it, the point of an introduction is to give a synopsis of the speech to come Ehh.   It&#8217;s to present a verbal curriculum vitae of the speaker. No, it&#8217;s really to show how cool you were in convincing (or hiring) this celebrity to come speak to your group Folks,  you introduce someone to [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/02/he-sucks-at-taboo-or-watch-his-face/</link>
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		<title>Outsourcing: Orthodontist Gets It</title>
		<description><![CDATA[I got braces when I was thirteen. Once a month, I would get dropped off at Doctor T&#8217;s office for an adjustment or repair. And sometimes a lecture about avoiding Good&#8217;n'Plenty candy. I was the only patient each time. Doctor T would wash his hands with Neutrogena soap, fix my braces, wash his hands again, [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2010/01/outsourcing-my-orthodontist-gets-it/</link>
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		<title>One Page is All it Takes to Land a Speaking Gig</title>
		<description><![CDATA[Unpaid speaking before luncheon meetings is a good way to become known as an expert. It is called credibility marketing. Problem is, everyone wants to do it . . . and how can a program chair decide who to invite? At HornBlowers, we toot your horn! We put together a Program Options Menu – a [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2009/11/menu/</link>
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		<title>Salmon or Cocktail Weinies?</title>
		<description><![CDATA[Introductions set the mood for what is coming next. A well-planned introduction considers what your audience wants to get out of the experience, be it musical, technical or educational. Which guitarist would you rather listen to at a conference banquet? A. Abel: &#8220;Abel graduated from the Chicago Music Conservatory with a bachelor&#8217;s degree in Music [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2009/10/salmon-or-cocktail-weinies/</link>
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		<title>Shortchanging the Stomach Butterflies</title>
		<description><![CDATA[It&#8217;s difficult to keep introductions for Guest Speakers to a tolerable length. It&#8217;s hard to cover the basics in a brief yet compelling way. But a minute is all it should take. Think of an appetizer &#8211; just a taste before the main course! Well-meaning and/or ill-prepared introducers often feel the need to catalog and report on [...]]]></description>
		<link>http://www.hornblowers.biz/index.php/2009/09/shortchanging-the-stomach-butterflies/</link>
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